About Us

Ian is a trained chartered accountant with a strong entrepreneurial drive and an engineering background. After gaining a First-Class BSC Hons degree in Building Services Engineering at the University of Bath, Ian qualified as a chartered accountant at KPMG in Birmingham, coming first in the UK in the Final level exams.

This led to a role as financial analyst and fund manager at Singer & Friedlander Investment Management, a position with considerable fiduciary responsibility.

Ian then left to pursue an opportunity to launch the first of his own businesses, resulting in an award-winning landscape gardening business. This was followed by a specialist travel agency; an online wedding gift list business which he sold to AIM-listed Park Group PLC in 2015; and then created the Walk Run Cycle App.

After a successful career at Lloyds TSB, Simon has held director level positions at various Corporate Finance houses.

Simon is a highly experienced small cap markets specialist, having run an international stock exchange.

As a FCA regulated corporate advisor, Simon has secured listings of securities on several different exchanges, as well as advised numerous successful fundraisings, both public and private. Simon is currently the Head of Markets at Tokenise and is responsible for overseeing and delivering the Tokenise stock exchange market offering. Simon has a detailed understanding of listing procedures, corporate governance as well as clearing and settlement provisions.

Riaan is an experienced financial controller.

He started his career in 1985 as an operations Manager at one of the largest private security companies in Sub-Saharan Africa.

Throughout his career Riaan has been a “steady hand on deck” as his calm demeanour has been the mainstay of support for many successful businesses and their respective CEOs. He has served in a Senior Managerial role at numerous companies with his portfolio of responsibilities focused on management and financial accounting.

His experience is wide ranging, and he has worked in logistics, IT, marketing, financial management and the support services sectors.

Riaan has a passion for new ventures and his ability to interpret and manage numbers will serve as a crucial component of the success of PureLife Technologies.

Sam is an entrepreneur with experience in ambitiously growing and expanding new businesses and product lines.

After studying music technology, Sam started his career in Sales & Marketing. Since his career launch, he quickly pivoted to the Private Equity sector.

Initially, as a sector-agnostic private equity consultant, he played a crucial role in funding numerous projects in waste disposal, fintech and real estate. As his career developed, Sam joined a boutique FCA-registered firm and specialized in funding renewable energy projects in the Waste-to-Energy and Solar industries.

A people’s person at heart, Sam moved into the healthcare recruitment sector in 2017. He quickly developed a reputation as a skilled operator in this space and launched his own healthcare recruitment business in the UK in 2020. This business has seen exponential year-on-year growth since inception. He also owns and manages a successful media & marketing company in the UK.

Sam’s ability to access, retain and motivate talent, combined with his laser focus on organization & profit growth is an invaluable asset to PureLife Technologies Ltd.

Sabrina is a results-driven, energetic individual with vast experience in marketing, management, publishing& PR.

She has a proven track record of implementing successful business development strategies in the highly competitive markets of technology, media and online marketing. She possesses a multi-dimensional skillset and has deployed these talents in launching and scaling new ventures. A true trailblazer, she was one of the first individuals to co-ordinate the mass advertising of bitcoin to the UK market.

After successfully selling her media company in 2016 Sabrina took a sabbatical where she focused on various philanthropic projects around the globe. She also participated in a book writing project. This culminated in being featured as an Amazon Best Seller. Additionally, she is actively involved in teaching on topics such as self-development, consciousness, and hosting wellness workshops.

Sabrina is now combining her marketing and publishing background with her passion for travel and wellness into developing PureLife Technologies’ various of brands.